The UB College of Business and Accountancy aims to:

1. produce knowledgeable, ethically grounded, and motivated graduates, fostering collaborative practices in diverse contexts across commerce, economics, and industry;
2. contribute to economic development and shape entrepreneurial opportunities in the business value chain;
3. cultivate an entrepreneurial mindset through innovation, critical thinking, and risk-taking to lead to organizational success and
4. produce business-minded leaders who are socially responsive to serve the community.